Well, what do you know! Now check this out!
Romanians, especially those from Neamț, who know what a rip-off smoked trout can be, or from Vâlcea, where you chase scammers around the baths near Horezu, have realized that, actually, in Bulgaria it's better than back home. IRI Travel, which is that serious agency, not some Relu's cheap knock-off, announces a growth of over 30% in premium vacations in Bulgaria! No joke!
And we're no longer going to 2-star hotels, sleeping on someone's couch, but to Ultra All Inclusive packages, as Lucian Bădîrcea, CEO of IRI Travel, says. He says, "we observe an obvious maturing of the market" - meaning we've learned to demand quality, not just low price. Listen up!
1,150 euros for luxury. 500 euros and you still queue at the buffet. Bulgaria, bro, is like a studio in Pipera: not big, but useful and you have everything at hand.
A key factor is the expansion of the Ultra All Inclusive concept: full meals, drinks, kids' activities - exactly what you need so you don't hear "dad, I'm hungry" from morning till night. Premium hotels, like Grifid Hotels in Golden Sands, are preferred by Romanians. And it's no longer just about families with kids - now couples, adults-only hotels, and wellness are also coming in.
When I went with Mioara and Brian a few years ago, we stayed at a 3-star hotel and got ripped off because water wasn't included. Now I see they've woken up. For this summer, experts estimate the trend will continue: high demand, good prices, and quick access by car.
What can I say, bro? Bulgaria is consolidating its position as a nearby destination - and we Romanians look at our wallets and say: "it works like this too." Alright, I'm off to show Relu the offers, so he can see what quality business means, not toys.
